Quantify Boards SXSW Hit Idiotka for Global Sales
Quantify has picked up international rights to Nastasya Popov’s acclaimed SXSW comedy Idiotka, starring Anna Baryshnikov and Camila Mendes. The film follows a first-generation fashion designer who joins a reality TV competition to save her family, blending sharp humor with heartfelt emotion.
“It’s laugh-out-loud funny and deeply relatable,” said Quantify VP Itzchak Maghen.
Backed by Utopia for North America, with a 2026 theatrical release planned, Idiotka joins Quantify’s expanding slate alongside Blurred, The Queen’s Jewels, and Samodiva as the company makes its AFM debut.