Quantify Secures Global Rights to SXSW Comedy Idiotka
Quantify has boarded international sales for Nastasya Popov’s breakout SXSW hit Idiotka, starring Anna Baryshnikov and Camila Mendes. The sharp, heartfelt comedy follows a first-generation fashion designer who joins a reality TV competition to save her family — with hilarious and emotional results.
VP of Worldwide Sales Itzchak Maghen called the film “a joy from start to finish.” North American rights are held by Utopia, with a theatrical release set for early 2026.
Idiotka joins Quantify’s dynamic slate alongside Blurred, The Queen’s Jewels, and Samodiva as the company gears up for its debut at the American Film Market.